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MVP – Getting an advisor onboard

September 28th, 2008

Starting with a feeling “We would soon conquer the world” is nice, but we needed someone to put sanity into our actions to build this company. We had been looking up to the awesome entrepreneurs in our past companies till now (Vinay, Niranjan, Harsh, Rohit, Amit from FlightRaja; Ganapathy from MyDuniya, Sourabh from ngpay), and now it was time for us to be like those awesome people and live the dream. We had already got our first B2B customer Dr. Shikha Sharma in Delhi and now it was time to execute the project well.

We had been having discussions on the need of an advisor for our company, but weren’t actively approaching people for that. I and Himanshu were in Delhi to setup the operations at Dr. Shikha Sharma’s Clinic when Varun read an interesting post on contentSutra and then we found out that MVP team was coming to Proto too. We all discussed about them over phone and decided to approach them after Sameer’s talk on 18th July. As expected they were surrounded by people after Sameer’s talk, and we didn’t want to be just someone in the crowd. I met Nandini on 19th July and we talked about LifeMojo and MVP.

They had a few questions in the form of a questionnaire that they wanted us to answer. From our “Art of the Start Day” (The day we all read “The Art of the Start” by Guy Kawasaki, and followed all the tips mentioned in there) we had answers to most of these questions ready. One question that we had the most fun answering was “The story behind the venture”. We wanted to give them the true story, but the story was funny. We wanted to sound serious and professional, but we decided to have a little fun, and gave them my weight loss story.

Cutting the long story short, we saw a huge value that the MVP team would bring in and hopefully they felt the same about us. We got selected as part of their batch 2 companies and we are happy about it!

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We are glad to be associated with MVP Group

September 10th, 2008

We are glad to be a part of the MVP’s Batch 2. More on it here, here and here.

A brief about us

There are 158 million people in India who are overweight, of which 1.35 million take the pains of visiting nutritionists to lose weight and spend around $160 million. Furthermore, there are 40 million people in India, who suffer from diseases like Diabetes type 2. All of these people need a convenient way to prevent/cure such lifestyle diseases.

For such people, LifeMojo would provide an easy access to preventive health care experts and necessary tracking tools. LifeMojo also provides a platform to preventive health care providers to run and scale-up their existing operations. LifeMojo is accessible on the Web, SMS and GPRS using the LifeMojo mobile application.

LifeMojo’s focus is on creating a platform for delivery of preventive health care services and partner with renowned health experts for their consultation.

For health care service providers, LifeMojo has a hosted CRM (Software as a Service or SaaS). The company already has Dr. Shikha Sharma as a customer for this offering and is in talks with several other individual health care experts and organizations.

For people looking to live a fitter / healthier life, LifeMojo is a one-stop shop for expert consultation and fitness products.

LifeMojo would be available for public use in October. The company was started in May, 2008 by Namit Nangia, Varun Gupta and Himanshu Khurana.

Would be back with more exciting action soon…

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