Why we started LifeMojo - Personal Itch & Huge Market
One fine morning in July 2007 while working in office, Namit got a call from one of his father’s friend, asking him to have a look at how can technology / IT help one of the finest Health Expert in North India. He was anyways going to Delhi for the weekend, so decided to have a look. Apart from contributing as much as he could on the technology front, he couldn’t help noticing the scale of the business ! He was amazed by the number of people that consult Nutritionists for weight loss and other lifestyle related health problems. He realized he should soon do something about his off the charts weight… (This was the first wake up call !)
After a few days, we (the team) saw Adnan Sami (yes the singer) on TV as one of the Miss India Judges. He had lost around 109 Kgs !!! (This was the second wake up call for Namit!)

It took him around 5-7 Days to figure out the right(atleast he thought so) diet plan from the diff diet plans available on net. Did a lot of research and landed with a plan for him on 15th April.(Well this is what most of the people who have access to internet and are fat do !)
He started the diet plan on 16th morning. Yes, the Diet Plan looked boring and Playing Tennis everyday wasn’t easy. The only thing that kept him going was what weighing machine showed him, and how well he has been able to control his eating habit. All this because he used to track what he eat and the exercise that he used to do in an Excel Sheet. (For details read this.)
And the Result : He lost 11 Kgs in 45 Days !!!
Good, right ?
Not even a month down the line Namit gained back the entire weight
After a doctor consultation he figured out his metabolism was off balance and it would take another month for him to get his metabolism back (ie. stop gaining weight)
Looking around the team realized, there is a large number of people in this world who have the same problem. Why not use the good parts of this instance from Namit’s Life and help all these people achieve their fitness goals.
Thus, LifeMojo was born…
( Namit is consulting a Nutritionist now and yes results are not as fast as they were but are sustainable, and the effort is low on his part as well
)
More on Namit’s Weight Loss Experiences here.


I am waiting for the B2C version release from lifemojo, so that I can start tracking my diet, running activities and weight movement.
PS: Also awaiting an iPhone version
this is really an amazing site. just follow how much calories you can consume and see the changes. Not required to give up on your favourite desserts .. just be within the limits and the site will guide you through